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The State of Modern Branding
  • Sushmita Rani
  • Posted by Sushmita Rani
19 min read

The State of Modern Branding: Why Identity Matters More Than Ever

Branding has entered a fundamentally different era. Organizations now compete in an...

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  • Sushmita Rani
  • Posted by Sushmita Rani
10 min read

How To Create Effective Interview Structure (With Tips)

Professionals in leadership roles are responsible for structuring interviews in an effective...

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  • Sushmita Rani
  • Posted by Sushmita Rani
55 min read

How the World's Most Valuable Luxury Brands Built Their Market Power

In this thorough and well-researched article, I talk about how luxury brands...

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  • Sushmita Rani
  • Posted by Sushmita Rani
13 min read

The Global Gen-Z Gender Divide and Brand Responsibility

The first generation of true digital natives – Gen Z is now...

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  • Sushmita Rani
  • Posted by Sushmita Rani
10 min read

Change Management Principles: 10 Ways To Support Change

Change management is a process of ensuring that all the employees at...

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  • Sushmita Rani
  • Posted by Sushmita Rani
10 min read

Why Employee Motivation Is Important: A Complete Guide

Employee motivation brings commitment and enthusiasm to the workplace and makes it...

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